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PUP Creative
Event Prestige Films
Sponsor & Partnership
Athlete Documentaries
Major Events & Experience
How We Work
FAQ
About
Book a Discovery Call
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Event Prestige Films
Sponsor & Partnership
Athlete Documentaries
Major Events & Experience
How We Work
FAQ
About
Book a Discovery Call
Five Cities, One World Cup: Guadalajara to Vancouver From Behind a Camera
major-events-experience Pat Ulloa 9/8/26 major-events-experience Pat Ulloa 9/8/26

Five Cities, One World Cup: Guadalajara to Vancouver From Behind a Camera

Guadalajara, Mexico City, Miami, Kansas City, Vancouver. A production-eye view of following a national team across the 2026 World Cup's continental footprint.

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Shooting Without a Brief: Self-Directing Content at Live Events
major-events-experience Pat Ulloa 9/4/26 major-events-experience Pat Ulloa 9/4/26

Shooting Without a Brief: Self-Directing Content at Live Events

At the 2026 World Cup, formal briefs stopped after the first shoots. What being trusted to self-direct at that level reveals about senior production capability.

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The Approval List: What It Takes to Be Cleared Onto a FIFA Crew
major-events-experience Pat Ulloa 8/28/26 major-events-experience Pat Ulloa 8/28/26

The Approval List: What It Takes to Be Cleared Onto a FIFA Crew

Before filming a single frame at a World Cup, crews pass kit approvals, clearances, and vetting. What the approval process reveals about production standards at the top.

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Premier League, Cricket World Cups, the Australian Open, a FIFA World Cup: What Each One Demands
major-events-experience Pat Ulloa 8/21/26 major-events-experience Pat Ulloa 8/21/26

Premier League, Cricket World Cups, the Australian Open, a FIFA World Cup: What Each One Demands

Premier League seasons, ICC Cricket World Cups, Australian Opens, and now a FIFA World Cup. What producing content at each of sport's biggest stages actually demands.

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Directing a World Cup Shoot in a Second Language
major-events-experience Pat Ulloa 8/18/26 major-events-experience Pat Ulloa 8/18/26

Directing a World Cup Shoot in a Second Language

Five weeks of shoots with the Colombian national team, run almost entirely in Spanish. What directing in a second language teaches about communication on set.

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Filming Training When Nobody Tells You What Happens Next
major-events-experience Pat Ulloa 8/14/26 major-events-experience Pat Ulloa 8/14/26

Filming Training When Nobody Tells You What Happens Next

No briefing, no schedule, no second chances. What filming a national team's World Cup training sessions teaches about capturing unpredictable sporting environments.

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Inside an EPP Day: The Highest-Pressure Shoot in Football
major-events-experience Pat Ulloa 8/11/26 major-events-experience Pat Ulloa 8/11/26

Inside an EPP Day: The Highest-Pressure Shoot in Football

At a FIFA World Cup, EPP media days put an entire squad in front of the camera with no reshoots. Inside the highest-pressure shoot in football — and what it teaches.

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What Filming Matchday ISO at a World Cup Teaches You About Sports Content
major-events-experience Pat Ulloa 8/4/26 major-events-experience Pat Ulloa 8/4/26

What Filming Matchday ISO at a World Cup Teaches You About Sports Content

Fixed positions, no second chances, and a brief to capture what broadcast doesn't. What filming matchday ISO at the 2026 FIFA World Cup teaches about all sports content.

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A Two-Person Crew at the Biggest Event on Earth
major-events-experience Pat Ulloa 7/31/26 major-events-experience Pat Ulloa 7/31/26

A Two-Person Crew at the Biggest Event on Earth

One cameraman, one producer, five cities, three countries. What covering a World Cup team with a two-person crew proves about lean, high-end sports production.

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Five Weeks Inside a World Cup Camp: What Embedded Team Coverage Actually Involves
major-events-experience Pat Ulloa 7/21/26 major-events-experience Pat Ulloa 7/21/26

Five Weeks Inside a World Cup Camp: What Embedded Team Coverage Actually Involves

PUP Creative's founder spent five weeks embedded with the Colombian national team at the 2026 FIFA World Cup. Here's what embedded team coverage at the highest level actually involves.

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pat@pupcreative.com.au
+61 414 332 318