PUP Creative was built on the belief that sport’s biggest moments deserve to be captured with the same intensity and artistry as the athletes who create them. Founded by Pat Ulloa, a cinematographer with a background in covering global events such as the Australian Open, ICC Cricket World Cup, NBA, and FIFA tournaments, our focus is on delivering cinematic, sponsor-ready stories that resonate far beyond the field.

What sets us apart? We operate as a direct-to-creator model. That means no layers of account managers, no inflated costs, and no unnecessary drama. Just one streamlined process — from lens to edit suite — ensuring your content is delivered fast, premium, and frictionless.

At the core, we’re storytellers. Whether it’s the raw emotion of an athlete in the tunnel, the energy of a packed stadium, or the subtle branding moments that matter to sponsors, we bring a cinematic eye that makes sport unforgettable.

About

Basketball court with a camera and lighting setup for filming or photography, with three seated people and one standing person in a sports arena.
Two videographers, one man in a navy blue shirt, smiling and operating a professional video camera on a tripod, with another person in a beige shirt and headphones in the background adjusting a camera.
Four Formula 1 drivers walking outdoors on a sandy area, wearing racing jackets and caps, with flags and a blue sky in the background.
A woman in a red top and jeans being interviewed by another woman in a blue jacket and jeans, with cameras and crew members filming in a modern, well-lit room with a clothing rack.
A smiling man in a light blue soccer jersey with Sydney FC logo sitting in a locker room.
Camera operator filming a woman in a pink outfit at a sports event on a field at night, with spectators and staff in the background.
Two people in black jackets and hats kneel in a parking lot facing a large stadium with the Stoke City FC logo. One is operating a camera on a tripod, and they are filming or photographing the stadium.
A cricket field during a practice session with players and staff, and a group of media personnel, including a photographer and videographer, conducting interviews or recording.
A young man with tattoos in a Brooklyn basketball jersey sits on steps with a basketball, smiling while filming two young women. One woman is sitting on the steps, wearing a green basketball jersey and white sneakers, while the other woman is sitting
A man filming a Red Bull Racing Team aircraft on the tarmac at an airport, with other small planes and airport buildings in the background under a sunny blue sky.
PUP Creative_Videographer_FIFAWorldCup

Our philosophy is simple — don’t just capture the action, capture what it feels like. Sport is human. It’s emotion, rhythm, and energy — and that’s what drives every frame we shoot.
We believe in storytelling that moves beyond highlights.

The small glances, the tension in the tunnel, the celebration that says it all — that’s where the real story lives.
Every edit, every shot, every sound is crafted to make people feel something.

That’s the PUP Creative way.

Let's Connect