Sponsor & Partnership Content
Making Sponsors Feel Like Part of the Story — not an Ad Break
Sponsor activations often look good on paper, but fall flat in execution.
Brands invest heavily in partnerships, only to receive content that feels generic, disconnected from the event, or overly promotional. Engagement is low. ROI is unclear. And sponsors start questioning renewal.
Sponsor & Partnership Content exists to change that. We create authentic, story-driven sponsor content that feels embedded in the event — aligning brands with the emotion, energy, and meaning of sport..
The Problem We Solve
We consistently hear the same challenges from sponsors and federations:
“Most sponsor content feels forced.”
It ticks boxes, but doesn’t connect with audiences.
“Agencies don’t understand sport culture.”
Brand integration feels like advertising, not storytelling.
“We need content that proves value.”
Engagement, visibility, and sponsor confidence matter— not just impressions.
Our approach focuses on integration, not interruption.
What you get
Pre-Activation
1
Sponsor briefing and creative alignment (direct access to the person shooting and editing — no account managers)
Strategic planning for natural brand integration
Clear content direction aligned to sponsor goals and platforms
On-Site Activation
2
3–5 branded short films (30–90 seconds each)
Athlete-led or event-focused storytelling
Behind-the-scenes access where appropriate
Social-first capture optimised for sponsor channels
Creative decisions made on the ground — no micromanagement required
Post-Production
3
Fast turnaround (typically 5–7 days)
Assets formatted for sponsor social, web, broadcast, and activation channels
Content designed to drive engagement — not just views
Why This Works
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Authentic Brand Integration
Sponsors are embedded into the narrative of the event, aligning their brand with the passion and emotion of sport — without feeling like advertising.
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Frictionless Production
One operator, one vision. No hand-offs, no over-management. You define the outcome — we handle the execution.
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Real Value for Sponsors
Content is built to support sponsor objectives, increase engagement, and strengthen partnership relationships — helping justify renewal conversations.
Pricing Framework
Campaign Package
$15k to $20k
3× branded short films (30-90 sec)
1-2 day on-site coverage
Social cut-downs for sponsor channels
Standard turnaround (5–7 days)
Multi Sponsor Activation
$20k to $25k
5× branded short films across multiple sponsors
Extended on-site coverage (3-4 days)
Athlete or behind-the-scenes integration
Priority turnaround (48–72 hours)
Custom Packages
Tournament-long sponsor content, multi-city activations, or broadcast-adjacent integrations are scoped and priced based on requirements.
Sponsor Activation Content
“High-impact sponsor films that delight partners and drive visibility.”
Sponsors are the lifeblood of sport, and we make sure they feel the love. With agile on-site production, we deliver high-quality sponsor films that highlight athlete partnerships, brand activations, and campaign moments — all optimised for social media and sponsor channels.