Major Events & Experience
Trusted Delivery at the Heart of Live Sport
PUP Creative operates within the sports ecosystem at the highest levels — delivering high-end video content for brands, sponsors, federations, and rights-holders inside live, access-controlled sporting environments.
This page outlines the type of events, operating conditions, and experience that shape how we work — not just what we produce, but where and how we do it.
Where We Operate
Our experience is grounded in major national and international sporting events where:
Moments happen once
Timelines are immovable
Access is controlled
Broadcast, media, and event teams operate in parallel
These are environments where preparation, judgement, and calm execution matter more than equipment or crew size.
These conditions define how we approach sports video production at scale.
The Level of Events We Work on
We regularly deliver content across:
Major international tournaments
National leagues and championships
Multi-day, multi-venue sporting events
Sponsor-led activations embedded within live competition
Our work often sits alongside broadcast operations, delivering official event films, sponsor content, and athlete features without disrupting the flow of live sport — a requirement at major professional sporting events.
Selected Major Events
Australian Open Tennis
Role: Official Event Content / Sponsor Content
Environment: Live tournament environment with controlled access and fixed schedules.
Scope: Multi-day coverage with fast turnaround.
British & Irish Lions Tour
Role: Sponsor Content
Environment: Live tournament environment operating alongside broadcast coverage.
Scope: Multi-day coverage with fast turnaround.
Red Bull Media House
Role: Official Event Content
Environment: High-pressure live environment with no opportunity for resets.
Scope: Fast turnaround delivery.
ICC Cricket World Cup
Role: Official Event Content / Athlete Features
Environment: Major sporting event operating in real time, with controlled access and parallel media operations.
Scope: Multi-day coverage with fast turnaround.
FIFA Womens World Cup
Role: Official Event Content / Athlete Features
Environment: Major sporting event operating in real time, with controlled access and parallel media operations.
Scope: Multi-day coverage with fast turnaround.
NBA Global, NBA Australia
Role: Athlete Features
Environment: Major sporting event operating in real time, with controlled access and parallel media operations.
Scope: Multi-day coverage with fast turnaround.
Premier League Productions
Role: Official Event Content / Athlete Features
Environment: Major sporting event operating in real time, with controlled access and parallel media operations.
Scope: Multi-day coverage with fast turnaround.
What This Experience Means in Practice
Working consistently at this level builds instincts that don’t come from controlled productions.
It means:
Knowing where to be before moments unfold
Understanding when to move — and when to stay invisible
Making creative decisions without slowing others down
Delivering clean, reliable outputs under pressure
This experience directly informs every project, regardless of scale.
Relationship to our Services
This experience underpins all three of our core sports video production services:
Each service is designed to operate effectively within the environments outlined above.
A Note on Approach
This page isn’t about volume or name-dropping.
It exists to be clear about:
The environments we’re trusted in
The standards we’re accustomed to
The level we operate at within the sports ecosystem
If you’re working in live sport and need dependable, high-end sports video production delivered under pressure, this experience matters.