Five ICC World Cups, One Broadcast Preditor: PUP Creative's Cricket Journey
There are very few production roles in cricket that demand as much across the board as broadcast producer at an ICC World Cup. You are a cameraman, a producer, and an editor, often operating as all three simultaneously across match days, training sessions, and media days at the biggest tournaments in the game. For PUP Creative, that role has become a familiar one across five consecutive ICC Men's tournaments spanning four countries and three continents.
The Tournaments at a Glance
ICC Men's T20 World Cup 2022 - Australia (Hobart and Perth) - Broadcast Preditor
ICC Men's Cricket World Cup 2023 - India - Broadcast Preditor
ICC Men's T20 World Cup 2024 - West Indies - Broadcast Preditor
ICC Men's Champions Trophy 2025 - Pakistan - Broadcast Preditor
ICC Men's T20 World Cup2026 - India and Sri Lanka - Broadcast Preditor
The Role
The broadcast producer title at an ICC event is a hybrid role that sits across the full production pipeline. On any given day that means operating camera on a training session in the morning, producing a player feature interview at the team hotel in the afternoon, and editing a match preview package for delivery that evening. There are no clean lines between disciplines at this level. You are expected to deliver broadcast quality content end to end, independently, under tight turnaround conditions, across the full duration of a tournament.
The content produced covers player features, match previews, and exclusive sit-down interviews with players, coaches and the stars of the game: non-live editorial content that contextualises the tournament, tells the stories behind the scoreboard, and gives fans access they would never otherwise have.
Tournament by Tournament
ICC Men's T20 World Cup 2022 — Australia PUP Creative's ICC journey began at home, working across the Hobart and Perth legs of Australia's first T20 World Cup. It established the working rhythms of ICC tournament production and the standard of content the ICC demands from its broadcast partners.
ICC Men's Cricket World Cup 2023 — India The biggest cricket World Cup ever staged. PUP Creative worked on the official ICC film, produced multiple features with the Indian, English, New Zealand and Australian cricket teams, and secured exclusive sit-down interviews with some of the most recognised names in the game. Interview subjects included Mohammed Shami, Glenn Maxwell, Marnus Labuschagne, Steve Smith, Rahul Dravid, Matthew Mott, Mark Wood, Daryl Mitchell, Mitchell Santner and Trent Boult, as well as a feature with Sachin Tendulkar in his role as tournament ambassador. The tournament generated over one trillion global live viewing minutes, and the final between India and Australia became the most watched ICC match in history with 87.6 billion live viewing minutes globally and a peak TV audience of 130 million in India alone.
ICC Men's T20 World Cup 2024 — West Indies PUP Creative covered the full tournament from the group stage through to the final, serving as Extra Cover cameraman for the World Cup Final between India and South Africa. Being selected as Extra Cover operator on Finals Day is a specialist assignment that requires an experienced operator who understands the game well enough to anticipate action and be in the right position when the biggest moments unfold. The final drew 53 million concurrent viewers across streaming platforms and a cumulative global television audience of 1.28 billion.
ICC Men's Champions Trophy 2025 — Pakistan Produced in Pakistan, this tournament delivered one of the standout moments across PUP Creative's ICC career: coverage of one of Australia's greatest run chases against England in Lahore, a match that demonstrated exactly why non-live contextual content matters. The story around the game was as compelling as the game itself.
ICC Men's T20 World Cup 2026 — India and Sri Lanka Working with the Sri Lanka crew across the co-hosted edition, PUP Creative contributed to coverage that included Zimbabwe's remarkable underdog story, topping their group and earning dressing room access, as well as back-to-back features and match days working closely with the New Zealand team.
The Deliverables Across Five Tournaments
Player features and profile content across all five tournaments
Match preview packages delivered to broadcast deadlines
Exclusive sit-down interviews with Mohammed Shami, Glenn Maxwell, Marnus Labuschagne, Steve Smith, Rahul Dravid, Matthew Mott, Mark Wood, Daryl Mitchell, Mitchell Santner, Trent Boult and Sachin Tendulkar (tournament ambassador)
Team features with the Indian, English, New Zealand and Australian cricket teams (2023)
Official ICC film contributions (2023 Cricket World Cup)
Extra Cover camera operation at a World Cup Final (2024)
Dressing room access features (2026)
Non-live ENG content across match days, training days, and media days
The Result
Five ICC World Cups represent a consistent, trusted relationship with one of the most respected sports organisations in the world. The content produced by PUP Creative across these tournaments has reached broadcast audiences across the globe, contributing to viewership numbers that place cricket firmly among the most watched sports properties on the planet.
The 2023 Cricket World Cup generated over one trillion global live viewing minutes. The 2024 T20 World Cup drew a cumulative global television audience of 1.28 billion. These are the audiences that PUP Creative's content has been produced for, tournament after tournament, year after year.
Working with a Major Event?
If you are looking for a production partner with proven experience at the highest levels of international cricket, PUP Creative brings the credentials, the craft, and the consistency that ICC-level work demands.
Get in touch at pat@pupcreative.com.au to talk about your project.