Athlete Documentaries and Features

Revealing the person behind the performance

The problem we solve

We hear the same challenges repeatedly:

  • “Athletes feel distant to fans.”
    Highlights show what happened, not who the athlete is.

  • “We need deeper engagement.”
    Audiences respond to emotion, vulnerability, and story — not just outcomes.

  • “Generic content doesn’t build loyalty.”
    Without context and humanity, even great performances fade quickly.

This service exists to capture what most content misses.

In an era of constant highlights and social clips, athletes can feel distant.

Fans want more than performance — they want connection.
Federations, brands, and partners need content that humanises athletes, builds emotional loyalty, and gives audiences a reason to care beyond the result.

Athlete Documentaries & Features are designed to do exactly that.

They focus on the moments that rarely make the highlight reel — the quiet, the pressure, the preparation, and the humanity behind elite performance.

What you get

Humanises Athletes

By focusing on unguarded moments — quiet reflection, tunnel walks, and emotional reactions — athletes become relatable, not distant.

Builds Emotional Connection

Audiences engage more deeply when they understand the person behind the performance, driving loyalty, engagement, and long-term interest.

Delivers Lasting Value

These stories live beyond a single event, supporting athlete branding, federation storytelling, and sponsor narratives year-round.

Why this works

Pre-Production

  • Athlete briefing and story development
    (Direct collaboration with the person shooting and editing — no account manager hand-offs)

  • Narrative planning tailored to the athlete, event, or season

  • Access planning for pre-event, post-event, or day-in-the-life storytelling

Production

  • 1× athlete feature (2–5 minute documentary-style film)

  • Long-lens, observational capture focused on emotion and authenticity

  • Candid moments beyond competition: preparation, reflection, and human reactions

  • Minimal intrusion, natural presence, and instinct-led shooting

Post-Production

  • Fast turnaround (typically 5–7 days)

  • 3–5 social cut-downs (15–60 seconds)

  • Content suitable for broadcast, social platforms, sponsor packages, and long-term use

Who this is for

Sponsor-Ready Storytelling

Athlete Documentaries & Features are well suited for:

  • Federations running athlete ambassador or pathway programs

  • Sports brands building authentic athlete-led storytelling

  • Event organisers showcasing athletes within a city or region

  • Athlete management agencies developing long-term personal brands

Pricing framework

Single Athlete Feature — $7k to $10k

  • 1× athlete documentary (2–5 minutes)

  • 1 day on-site access (pre-event, post-event, or day-in-the-life)

  • 3× social cut-downs

  • Standard turnaround (5–7 days)

Multi-Athlete Package — $10k to $12k

  • 2× athlete documentaries

  • Extended access (2 days on-site)

  • 5× social cut-downs

  • Priority turnaround (48–72 hours)

Retainer option
Year-round athlete storytelling partnerships are available for organisations seeking consistent, long-term narrative development.

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Sponsor Activation Content

“High-impact sponsor films that delight partners and drive visibility.”

Sponsors are the lifeblood of sport, and we make sure they feel the love. With agile on-site production, we deliver high-quality sponsor films that highlight athlete partnerships, brand activations, and campaign moments — all optimised for social media and sponsor channels.

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Athlete Documentaries

“Authentic, emotional stories that bring athletes closer to their fans.”

Our Athlete Documentaries go beyond the game to reveal the human stories behind the athletes. From intimate behind-the-scenes moments to powerful narratives of resilience and triumph, we create films that connect fans, sponsors, and federations to the true spirit of sport.

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